Schaffhausen/Amsterdam, 16th April 2020 — Two weeks before, IWC established its»TIME WELL SHARED» initiative, in which members of the IWC family, such as brand ambassadors, partners and employees, share their passion and knowledge through digital channels. The aim is to lift spirits with inspirational and enjoyable content in this period of isolation and uncertainty.
Today audiences will have the unique opportunity to follow along with the Norwegian Michelin three-star chef and IWC watches brand ambassador Esben Holmboe Bang to the kitchen as he prepares a spring-inspired dish. The video will be accessible at IWC’s international Instagram TV station in which the chef will also share the recipe so followers may cook the dish . Esben Holmboe Bang recently re-opened the three-star Michelin restaurant Maaemo in Oslo, and has for several years collaborated with IWC, linking haute Horlogerie with haute cuisine. Quality craftsmanship and exceptional materials are crucial terms both in cooking and at the manufacture of IWC watches.
Every TIME WELL SHARED video may include a URL to permit viewers to create voluntary donations. Save the Children aims to strengthen its programs that protect kids and families in states which are struck by the virus, boost support for national health programs, and increase awareness among caregivers and parents about how to offer psychosocial support to children.
About Esben Holmboe Bang Esben was born in Copenhagen and moved to Oslo before the opening of Maaemo at 2010. Esben was 29 when he received his first two Michelin stars in 2012, when Maaemo had been open only 15 months. In 2016, Maaemo acquired its third Michelin star.
About IWC Schaffhausen His visionary dream was to combine advanced American manufacturing methods with all the craftsmanship of Swiss watchmakers to make the best pocket watches of his period. In doing so, he not only laid the foundation for IWC’s unique engineering strategy but also established the centralized creation of mechanical watches in Switzerland.
Within its 150-year history, IWC Schaffhausen has developed a reputation for producing functional complications, particularly chronographs and calendars, which can be innovative, robust and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC now specializes in engineered technical watch cases manufactured from complex materials, such as titanium aluminide and CerataniumTM. Preferring the principle of»form follows function» over decoration, the Swiss watch manufacturer’s classic creations embody their owners’ dreams and ambitions as they travel through life.
IWC sources substances responsibly and requires action to minimize its impact on the environment, creating intrinsically sustainable timepieces that are built to last for generations. The company prides itself in training its own future watchmakers and engineers, in addition to offering a great working environment for all employees. IWC also partners with associations that work worldwide to encourage children and young men and women.